Assuming your WordPress site’s speed is fine because it “doesn’t feel slow” to you is a common mistake beginners make. Modern browsers have caching functions and automatically retrieve your site, so it loads quickly on your computer. In fact, it always opens immediately because you visit it often.
A different user who is visiting it for the first time will probably have a different experience, especially if they are in a different geographical area. In this article, we will discuss the important points to consider to improve WordPress Performance.
Testing your website speed using a free online tool is always a good idea. There are various free tools available online, such as Google PageSpeed Insights, Pingdom, GTmetrix, and WebPageTest. They can analyze the speed and provide recommendations to speed up your WordPress site.
7 Tips to Improve WordPress Performance
1) Increase your Bandwidth
If your website experiences a surge in traffic, a server with limited bandwidth may fail to respond to requests, causing downtime or crashes. Adequate bandwidth ensures that the server can handle high traffic volumes. Your website or application will remain accessible and functional at all times, including to users from different parts of the world.
Bandwidth is essential for hosting multimedia content, such as videos and images. These types of content require a large amount of data to be transmitted, and a server with limited bandwidth may struggle to deliver them efficiently.
2) Optimize WordPress Background Processes
WordPress background processes are tasks running on the site’s backend. These include WordPress backup plugin tasks and search engines trying to fetch content. Excessive crawling can slow your website down. Only run backup plugins when the traffic to your site is low. It’s also a good idea to change how often backups take place and what or how much data needs backing up. If you don’t publish new content very often, for example, you can afford to back your site up more rarely.
If you need backups in real-time or simply more frequent ones, it’s best to use a SaaS solution so you don’t deplete server resources.
3) Don’t Upload Video and Audio Files Directly
Video and audio files uploaded to your WordPress site directly will show up in an HTML5 player automatically. However, this tends to use up a lot of bandwidth. Your web hosting provider might charge you extra fees or even shut your site down.
Backup sizes also increase when hosting large media files, which makes restoring WordPress from a backup very difficult.
Use YouTube, SoundCloud, or another AV hosting service instead. These services have sufficient bandwidth for this purpose.
WordPress has an integrated video embed function, so you can copy the URL into the text directly.
4) Break Down Long Posts
Long-form texts usually rank higher in search engine results, but they can slow websites down considerably, especially if they contain lots of images. You can break down longer posts into several pages. WordPress has this function. Insert the tag <!––nextpage––> in the text where you want it split.
5) Optimize your Database
You should check for excessive information in your database from time to time. Getting rid of unnecessary data will do wonders for your website’s speed. The system’s WP Sweep plugin can manage this. It deletes unused tags, revisions, trashed posts, and other elements you don’t need.
6) Benefit from Lazy Loading
Your site could benefit from lazy loading if you add a lot of images, photo galleries, or videos. In this mode, the site won’t load all your videos and images at once. It downloads only those that the user can see on their screen. The rest are replaced with placeholders. You can also lazy-load gravatars and comments.
7) Use the Most Recent PHP Version
PHP is used to write the majority of WordPress components. This programming language is server-side, which means it runs on the hosting server. Most hosting providers will choose the most reliable PHP version, but yours could support a slightly older one, adversely impacting your website’s speed.
You can activate the plugin “Version Info” to check your site’s PHP version. When it is active, you’ll see the PHP version in the admin dashboard footer.
Optimizing your WordPress site’s performance is crucial for providing a seamless user experience and maintaining a strong online presence. Keep in mind that your site’s loading speed directly impacts user engagement, search engine rankings, and overall success.
By implementing these seven tips, you can ensure that your site is running efficiently and reaching its full potential. Remember to test your site’s speed regularly and stay up-to-date with the latest advancements in technology, as these are essential steps to stay ahead of the competition and create a lasting impression on your audience. Happy optimizing!